Book Marketing on a Shoestring Budget - Guest Post by Adele Park - Day 1 of The Blogger Book Fair

Hi everyone! Is no one reading your book? Well, this guest post by Adele Park could change that. There's some pretty useful information below on some marketing avenues that I've never even tried before. This article could just be what helps get your book onto the Bestsellers List and have you cruising around town in your new Ferrari. Anyway, here's Adele Park.

Adele Park has earned several top journalism awards from The Associated Press, Colorado Broadcasters Association and Utah Broadcasters Association.

Book Marketing on a Shoestring Budget

by Adele Park

You've written a book, now what? Even if you're lucky enough to have a publisher, the onerous marketing still rests on your shoulders. Fortunately, you don't have to launch expensive media campaign to get the word out about your book. The internet is loaded with low cost or free programs designed to help writers connect with potential readers. 

Blogs

Many of today's business gurus advocate blogging as a means of keeping readers engaged and interested in their work. Blogs are a great way to “tie in” to news events relevant to the subject of your book. Readers can easily give feedback to your posts which can start a conversation or lively debate. Better still, blogs are a simple way to update or refresh the pitch for your book. Here are a couple of free blog programs to try: 

Blogger www.blogger.com and WordPress www.wordpress.com.

Radio

Word of mouth continues to be one of the best ways to spread a message. New radio stations are appearing on the internet every day. Many of the personalities on these stations are interested in writers, especially those who offer books in a genre compatible with their format. One of the easiest ways to find out which stations are looking for guests is through Radio Guest List.com www.radioguestlist.com. Writers can even start their own radio station for free by using BlogTalkRadio www.blogtalkradio.com.

If you would like to add video or links to your audio, this can easily be accommodated through podcasting. You can launch your own program where writers and readers gather at a central location to exchange ideas. As with internet radio, there are also a number of free podcasting sites including Podomatic  www.podomatic.com.

Videos

Don't forget: video is a very effective way to promote your book. In the past, if writers wanted to give readers a visual on their story, they faced expensive production costs combined with pricy TV ad rates. Now, practically everyone has access to a video camera so you can shoot your own promo and air it for free on sites like these: YouTube www.youtube.com and Dailymotion www.dailymotion.com

Press Releases

Does your book addresses an issue that is currently being discussed in the news or trending on social media? If so, pitch your angle through a press release. Tailor your release to match the interests of specific readers and increase the chance of media outlets picking up on it. Here are some free services to check out: Free Press Release.com www.free-press-release.com and Newswire Today.com www.newswiretoday.com.

Book Contests

Another way to attract national attention is to enter book contests.  Even if your work isn't selected as a winner, at least you will gain some exposure from experts in the book industry. Try the National Book Foundation for novels www.nationalbook.org or the Audie Awards from the Audio Publishers Association for audio books www.audiopub.org.

Social Media

Don't forget to cross promote your internet marketing efforts. Use social media such as Facebook, Twitter and Linked In to draw attention to blog posts, internet radio interviews, and upcoming podcasts. Covering all the bases available on the internet will increase your visibility and help you to make contact with readers all over the world!

Tuan says: Thank you Adele, that's some sweet information. After reading that, I've just per-ordered a new Lamborghini with a built-in harpoon (to scare tailgaters) because I know my book will sell. Please check out the trailer for Adele Park's hilarious audiobook:

Yikes! Another Quirky Audio Book is a satire about a marijuana enthusiast named Blue McKenna who uses reality TV as a way to cure an apocalyptic case of writer's block.  A conglomerate of kooky contestants invades the polygamist community of Navel, Utah, to compete in a reality show called Yikes! Participants include Steven Finch, a loveable stoner who develops a conspiracy theory involving a rock band called the Rectal Surgeons, and Randall Smoot, a member of the Gay Mafia.  

Yikes! Another Quirky Audio Book is 10.5 hours long, features a cast of 11 actors, and is available for sale on Audible.com and Amazon.com.

Author Bio

Adele Park worked as a TV and radio reporter, news anchor and on-air personality for more than 20 years.  During that time, Park earned several top journalism awards from The Associated Press, Colorado Broadcasters Association and Utah Broadcasters Association.  Park has also worked in the print media and her articles and photos have been published in a variety of different magazines. 

In 2008, Park formed Straight to Audio Productions LLC and opened a recording studio in St. George, Utah.  Park's first audio book, WHEN RADIO AND POLYGAMY COLLIDE . . . Jitters-A Quirky Little Audio Book, received a 2011 Audie Award from the Audio Publishers Association for Multi-Voiced Performance.  Jitters-A Quirky Little Audio Book was also honored with a spot on Jimmy Fallon's Do Not Read List. 

Blog: http://adeleparkquirkyaudiobooks.blogspot.com.au/

Website:  www.yikesaudiobook.com

YouTube:  http://www.youtube.com/watch?v=PPotQyyPsuo&feature=g-upl

Tuan says: Please check out Adele's blog as she is also hosting great authors during the Blogger Book Fair. I've been listening to her audiobook and it's laugh-out-loud funny -- very whacky and entertaining characters!

FREE

My short story, The Oldest Man In The Universe is FREE to download on Amazon right now! Go on! Download it now! If you don't, you'll get herpes!!!!! Hurry! The herpes is coming to get you! 

Download it or you'll get herpes. I warned you!

Thanks for reading!

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Until next time, something wonderful awaits!

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